who are the stakeholders of easyjet who are the stakeholders of easyjet

Airline, Stakeholders Background 3 Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story A business is found to be polluting a local river. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Many companies are now using websites to communicate with stakeholders. [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. Most EasyJet Topics to Write about. 1.4 Research objectives. EasyJet Company's Strategic Analysis and Marketing Essay Easyjet S Response To Social Responsibility Needs - UKEssays.com What are various methods available for deploying a Windows application? Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. Despite the global recession the Easyjet is making significant profits. 5. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. Several of these aircraft were based at Berlin-Tegel Airport, before its closure. First choice brand and increasing customer loyalty. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. Germany EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Bennett. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. "Easy Jet" redirects here. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. We also use third-party cookies that help us analyze and understand how you use this website. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Airline As a result the low-cost airlines (LCA) are flourished. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Employment Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. This stability is a significant advantage for the growth of Easyjet This report will consist of an analysis of EasyJet's macro and micro marketing environment. Some 2,208 customers had their . TABLE OF CONTENTS [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. folder_openmexicali east border crossing [95], EasyJet plc. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Modern aircraft fleet with unparalleled network. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. Interviews by Ross Falconer. EasyJet: Making Travel Easy and Affordable [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. London Southend Airport owner plans to sell up after Covid losses (Coauthor(s): Premium 3.5.3 Customer support service 10 Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Airline 3.4 Place 8 Table of Content Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. But opting out of some of these cookies may affect your browsing experience. EasyJet was strategically located, Premium For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. In terms of cost leadership, easyJet takes the second position after Ryan. With Nike being a huge, Premium Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. BSC Easy Jet individual report - The place of useful learning The Changing pictures of the political sphere have a deep impact on the aviation industry scene. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. BMAN72801 Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. The second "downstream" batch consists of both those who . M1- Assess the relationship and communication with stakeholders of two The company sells its own tickets directly to the user trough the Internet, Premium for only $11.00 $9.35/page. A2 US Government and Politics A.J. Airlines which fail to comply with strict, Premium Easyjet Plc. EasyJet has a unique geographical location because it was born in England. Government guidance and assistance available to travel and tourism businesses. Low-cost carrier During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. easyJet. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. Marketing EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. In addition to this average fare advantage, easyJet's highly dynamic revenue management system . The company has clearly identiable operational and marketing, Premium Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Easyjet. EasyJet was founded by Haji-Loannou in 1994. This method is incorporated into a strategy map that will form the basis for the development of a . In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. 1.1 History. As the employees watch the owners behaviour all the time. What experience do you need to become a teacher? Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. EasyJet plans to cut up to 30% of staff as Covid-19 hits demand we will get information about EasyJet from the textbook and the Internet. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Marketing Low-cost carrier [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Global Politics A. Heywood. 1.1 Introduction. Explore the key stakeholders of EasyJet and map in terms of their power and interest. EASYJET PLC : Shareholders Board Members Managers and Company Profile 3.5.1 Check-in 9 Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Good Essays. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. [62] However, there has been few announcements on the project since then. I have found this less to be the case with easyJet, and most of the . Ways of Working Strategy. The cookie is used to store the user consent for the cookies in the category "Other. London Gatwick Airport Airline See Answer. Analysis of financial and business performance of Easyjet PLC Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. Kyoto Protocol easyJet Plc engages in the provision of passenger airline and carrier services. Southwest Airlines In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Germany The Holidays business segment sells holiday packages. This gives a load factor of 92.6%. II/ Comparison, Premium To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. What are Stakeholders? Stakeholder Definition | ASQ Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. The cookie is used to store the user consent for the cookies in the category "Performance". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". 725 Words; 3 Pages . Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. but lacking of traditional service. Stakeholder, principles followed by Easyjet can be emulated and how. [15 marks] Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE Who are EasyJet stakeholders? [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Low-cost carrier Carbon dioxide, organization. In September 2018, he suggested there should be a law to favour more women pilots in the industry. That resulted in heavy post-tax financial losses of 21.5million in February 2022. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Weaknesses. However their expectations are plenty. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Management Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Competition As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Airline They have the interests in the activities of an organization and can be divided into internal and external stakeholders. 1.Introduction Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium