While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. But, this might be small change compared to how much her fashion empire brings in. share our stories with your audience. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. CEO of pharma giant on why the company is . 30 musicians with legendarily long careers, Primetime TV shows that stood the test of time, Most watched SNL skits from the last year, sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, Dazed and Confused and The Wedding Planner,, Brooke Shields starred an ad for Calvin Klein jeans. After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. Salton electric grills were obscure until they became Foreman Grills. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. 5 Reasons Why Celebrity Endorsements Work! - Medium We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. The Top 10 Highest Endorsed Athletes And Their Brands - Hollywood Branded List of Brands Endorsed by Cristiano Ronaldo - StartupTalky Check Out: Athletes Earning Most of Their Cash From Endorsements. . Find out which celebrity endorsement deals were worth the most. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. Check out this video that highlights a variety of celebrities who have had endorsement deals, and the sales results for their brand partners. Eason Chan and Jay Chou are the only two celebrities that remained high on the ranking from 2012 until 2019. To publish, simply grab the HTML code or text to the left and paste into Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. In this case, the battle takes place between the world's leading soft drink brands. Diet Coke vs. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. These offers do not represent all deposit accounts available. Coca-Cola is a very famous multinational beverage company of America. No woman in sports earns more than tennis superstar Serena Williams. Add to Cart. His Airness Michael Jordan has beenpartnered with Nike since 1984, when the first Air Jordans rolled off assembly lines. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. LeBron James confirms signing up with PepsiCo, ends 17-year-old deal Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. Here's another company that used YouTube to endorse their brand with a significant effect. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Since then, he starred in several commercials and print ads before ending the partnership in 2021 after 18 years and . According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. 4. Coca-cola . Marketing research: Chinese celebrity brand endorsers - Daxue Consulting By the time Pepsi came along, its rival was already selling more than a million gallons of its product per year. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. $14.95. 5 fragrance. $9.95. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. How Pepsi Made $7.7 Billion With Michael Jackson $5 Million Deal Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Next, complete checkout for full access to StartupTalky. An interesting thing to note is he has also endorsed with Coca-Cola in the past. Coca Cola Net Worth 2023: Revenue, Assets, Brands, Income - CAknowledge Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. report at the time. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Talk about celeb power. Sarah Sachs, MBA - LinkedIn Although he is retired his brand is enough for him to earn a wealthy sum. Great! Nothing. She was no stranger to controversy at that point, having starredasa child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Thirty-seven years after her original 1980 ad campaign,she starred in another Calvin Klein adat age52, modeling the brands lingerie. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Even then, Wie was no newcomer. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. The 9 Biggest Celebs Coca Cola Has Worked With Over The Years Pepsi needed an edge over Coca-Cola, and for a shining moment in early '92, they accomplished it with the perfect storm of a celebrity endorsement through Ms. Crawford, a brand re-skin and a cultural centerpiece launchpad (the Super Bowl). Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. But, Michelle Wie has made millions off of endorsements. Which is a BIG WIN for the brand. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. LeBron James sponsors and endorsements. Rivalries don't only exist on the playing field. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). A Comprehensive Analysis of Sony's Marketing Strategies With 7Ps, Signifyd Success Story: Empowering Companies With Innovative Fraud Protection and Prevention Services, Save Now Buy Later - The New Fintech Business Model, How Cricbuzz Became the Biggest Cricketing News Sensation, 21 Profitable Business Ideas for Couples to Start this Valentine's Day, 2022 - A Remarkable Year for Indian Startups, The Ultimate List: Top 10 Men's Grooming Brands Setting the Standard in India, Best Banks for Small Business Startup Loans in India, Most Subscribed YouTube Channels Worldwide, Spy on your Competitors (Use code ST30 for 30% off). In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Welcome back! McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. Cameron Diaz for Coca-Cola. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! The Impact of Celebrity Advertisement and Endorsement on the Buying Photo Credit: Christian Anguiano/Bodyarmor. And the compassion towards Beyonc by her fans made her the best suitor by Pepsi. Addison Rae's Coca-Cola Promotion Has Fans Reaching For Pepsi - TheThings But, this might be small change compared to how much her fashion empire brings in. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. He felt the need to pay it forward, in a sense, to other up-and-coming artists, since he was in the same position not too long ago. Cristiano Ronaldo Coca-Cola and KFC Ads Resurface After Coke Snub - Insider Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Top Earners: Richest Actresses of All Time. report at the time. Add to Wish List. Her career started after receiving her BFA in Theater Production & Scenic Design from the University of Arizona. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . 1 3. . With the popularity of Taylor Swift, she acts as the best ambassador for several brands. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. "Coca-Cola, ugh," he said. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. As an elite quarterback in the NFL, his approachable everyman demeanor made him the highest-paid endorser in the league,with $12 million in endorsements a year. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. Some athletes also have a massive fanbase that can benefit the brand. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Related: Which Athletes Earn the Most Per Hour? Sports Marketing. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. Spieth has highlighted the brand onhissocial mediaas well. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. In 2005, she renewed the deal. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. Coca-Cola Won't Air a Super Bowl Ad for Second Year in a Row - Adweek Hebought the entire Armand de Brignac Ace of Spades label in 2014. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Coca-Cola launches new ad campaign #SayItWithCoke - ETBrandEquity According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. 2 - Shah Rukh Khan. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by Refinitiv: Earnings per share: 55 cents adjusted vs. 50 cents expected. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. The Muppets. Creative Works: 10 Of The Best Ads Of The Week, From Coca-Cola To One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. Pepsi is big on promotional content on social media. The 2015 Fedex Cup winner has been featured across television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. Shes earned $157.5 million since 2011. Coca-Cola also had the first celebrity endorsement. Unfortunately,the commercials were determined to be making false claims, and DirecTV parted ways with Lowe. Coca-Cola 2022 Brand Updates - News & Articles And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Celebrities in Food Ad Campaigns - Stars in Fast Food and Junk Food At first, 50 Cents was to promote and endorse the brand with its enormous popularity. Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water.